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Types of gift cards

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Digital and physical gift card options

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Types of gift cards

Why it is important to choose the right type of gift card

A gift card’s monetary value is fixed, but to your recipient, it’s worth is based on what they can do with it. It’s important that you understand the differences between the different types of gift cards.

Your recipients’ tastes and interests is the first thing to think about. A brand-specific gift card for a particular clothing brand is a dead end for anyone who doesn’t shop there. Timing and delivery addresses is the second consideration. If you need the gift cards delivered at short notice or to international addresses, it makes sense to go for digital gift cards that can be delivered by email.

Our range of business gift cards has every combination, and you can add your company logo and other branding with personalisation options.

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Physical vs. digital gift cards

Physical gift cards are printed and posted to your office or directly to each recipient. Giving a physical gift card feels more personal as they can be wrapped and handed over in person. That tangible sense of ceremony is necessary when recognising employees with long service awards or when someone is leaving the company.

A digital gift card is sent by email as a unique code. Digital gift cards are delivered within minutes of the order being placed, which makes them an ideal choice when buying for remote teams, or as last-minute gifts. Other than the format, the main difference between physical and digital gift cards is the lead time. Physical gift cards take longer to organise and deliver, so be sure to order them in advance.

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Multi-store vs. brand-specific gift cards

A multi-store gift card is accepted by a range of retailers and brands, so the recipient has more choice over how to spend it. Of the multi-store gift cards available on our website, the All in One Choice Gift Card offers the most flexibility. The wide choice makes it a safe choice when buying for teams that have a mix of different tastes.

Brand-specific gift cards are tied to a specific brand or retailer. The narrowness of brand-specific gift cards isn’t a weakness, it can actually make this type of gift feel more considered. When you get it right, it shows that you know the recipient well.

To summarise, it makes sense to choose multi-store gift cards when you’re buying for many people at once, and brand-specific when you’re buying for individuals. Keep in mind that, when you order through us, you can mix different types of gift cards in the same bulk order. 

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